The Orlando market is a battleground for major chains like Publix, Albertson's and Winn-Dixie, but when it comes to fresh produce, the Gooding's chain sets the standard. This smaller, homegrown operator leads the produce field with high-quality product and merchandising savvy. SN profiles the Orlando competition as produce industry executives gather this week in that city for the United Fresh Fruit and Vegetable Association's annual convention.

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