MISSISSAUGA, Ontario -- Oshawa Foods here has kicked off an advertising campaign to herald the conversion of its Food City and Dutch Boy supermarkets in Ontario to the IGA banner and to promote a new pricing strategy at the stores. The provincewide media attack involves print, radio and television ads. The TV commercials began airing last week and were preceded by the launch of the radio and print effort, which plugged the name change. Oshawa Foods, a division of wholesaler Oshawa Group, ...
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