On the coattails of the eat-at-home trend, “other refrigerated products” have become a reliable growth category for perishables departments. Refrigerated sauces, gravies and marinade mixes constitute the bulk of the category, with more than $250 million in supermarket channel sales during the 52-week period ending June 13.
The subcategory enjoyed a 6.7% dollar sales increase off an 8.1% increase in unit sales, indicating that promotional activity may have played a role in its success during the past year. While other subcategories within other refrigerated products have not fared as well, premium sauces, gravies and marinades have established a firm foothold in meat departments and elsewhere, posting 8.7% dollar sales growth in the supermarket channel in 2007, 5.7% growth in 2008, and 6.9% in calendar 2009.
| 52 WEEKS ENDING JUNE 13, 2010 | DOLLAR SALES | % CHANGE FROM LAST YEAR |
|---|---|---|
| Supermarkets | $266.1M | 5.7 |
| Drug | $24.7K | 61.8 |
| F/D/Mx | $269.7M | 5.9 |
| CALENDAR YEAR | 2007 | 2008 | 2009 |
|---|---|---|---|
| DOLLAR SALES | |||
| Supermarkets | $229.9M | $243.4M | $259.1M |
| Drug | $16.7K | $25.3K | $21.0K |
| F/D/Mx | $232.3M | $246.3M | $262.3M |
SUBCATEGORIES
| 52 WEEKS ENDING JUNE 13, 2010 | DOLLAR SALES | % CHANGE FROM LAST YEAR |
|---|---|---|
| Rfg Baked Beans | $11.8M | -10.2 |
| Rfg Meat/Seafood Seasoning Mixes | $132.3K | -3.1 |
| Rfg Mustard | $1.1M | 9.1 |
| Rfg Peanut Butter | $2.6M | -5.2 |
| Rfg Sauce/Gravy/Marinade Mixes | $250.5M | 6.7 |
