SAN FRANCISCO -- Should brand marketers set up vendor-managed inventory programs by themselves, or outsource the work? Before deciding, evaluate how much time you have to bring forward a solution, recommended Tony Ferrante, manager of customer service logistics for the Home Products division of Rubbermaid, Wooster, Ohio. "Outsourcing is a viable option when the benefit you are seeking is quick implementation," he said. "Outside VMI specialists know what retailers are doing and have ...

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