CAMDEN, N.J. -- A five-year-old cross-marketing relationship between salsa maker Pace Foods and Kraft Foods' Velveeta has expanded into a full-blown co-branding activity five months after Pace's acquisition by Campbell Soup Co. shelves this fall. "This product will end up on the Mexican food aisles, which is where we have our strength," said Rod Sands, president of Pace Foods, which is wholly owned by Campbell. While the new item will be handled by the Campbell/Pace sales system, "both ...
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