NEW YORK -- Building a brand name from scratch can be an uphill battle, particularly in the produce department. And taking on one of the best known commodity brands of all, Chiquita, in a crucial category, bananas, requires near-military precision and determination. That is exactly what Pacific Fruit, the U.S. distributor of Bonita brand bananas here, is trying to do. Pacific Fruit has launched new regional ad campaigns in Phoenix and Portland, Ore., designed to create name-brand ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.