Regardless of the product, consumers are naturally drawn to items that are both practical and look attractive. This is as true in food retailing as it is anywhere. Those in the industry agree that proper packaging is a primary influence on a shopper's decision to buy, and must have several attributes: safety, durability, convenience and the ability to stand out. Of the four, safety takes top priority with both retailers and consumers. Packaging should protect and preserve the integrity of ...

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