When it comes to store brands, there are almost as many strategies as supermarket chains. Some companies support a store name, others choose an unrelated name. Still others use a combination of names in a multilevel structure, which typically includes a value and premium or super-premium tier or features different names in different categories. Regardless whether products carry the store name or another name, package design increasingly is used to communicate the message that today's store ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.