SPRINGFIELD, Mass. -- Paczki hoopla reached a high pitch this year with supermarkets running innovative contests that helped push sales of the pre-Lenten treats over the top. A relay race held in-store at two units of Big Y Foods, Springfield, Mass., spurred television and radio coverage, intrigued customers and helped Big Y sell a quarter-million of the huge, super-rich pastries. Another chain, Family Fare Supermarkets, Hudsonville, Mich., staged a paczki-eating contest during half-time ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.