FORT MYERS, Fla. -- Private-label produce programs that emphasize perfect-looking products may help grow the premium store-brand category -- but they could also raise unrealistic customer expectations. That issue was raised during a panel discussion on "The Emerging Produce Consumer" at the recent Annual Produce Conference here. Mark Hilton, director of produce and floral for Harris Teeter, Charlotte, N.C., said his 142-unit chain has "gone to the extreme as far as quality goes" for its ...

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