There's no way around it: The business of retailing is the business of being sensitive to shoppers. markets from those that fail. And, at many food retailers, it's the consumer-affairs specialist who is on the front line of figuring out what shoppers want and playing the role of shopper advocate. SN asked its panel of consumer-affairs specialists to review findings of the SN Shoppers Poll and comment on what its findings seemed to imply. "The survey revealed that consumers are generally ...

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