CHICAGO -- Ethnic merchandising can be tricky especially if the retailer doesn't really know or understand what motivates his ethnic customers, a panel of retailers said here during a Food Marketing Institute workshop session on improving ethnic marketing and merchandising programs.
"We've been in business nearly 100 years serving a population in southern Texas that's heavily Latino," Scott McClelland, chief procurement officer for H.E. Butt Grocery Co., San Antonio, said, "but as we ...
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