SPRING, Texas -- H.E. Butt Grocery Co.'s 69 Pantry Food Stores here had an 85% sell-through with a stuffed animal promotion called Old MacDonald's Talking Farmyard Friends. The continuity promotion "did excellently," said Judy Jones, buyer-merchandiser at Pantry Food Stores, who pointed to the uniqueness of the product. "It was a unique item and the first time we ran a continuity of this type, and the price was right," Jones said of the eight-week promotion that ran through Oct. 24 with a ...
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