Despite the popularity of the loyalty shopper card and the growing number of consumers who use the Internet as part of their grocery-shopping experience, paper-based coupons are still in high demand, particularly among Center Store products, according to recent studies. While use of e-based coupons increased by 500% last year, it still remains a small component of overall coupon distribution, Bob Carter, president of information management firm Carolina Manufacturer's Services, Winston ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.