Soaring school notebook and filler paper costs have prompted some supermarket retailers to shift back-to-school promotional emphasis from filler paper and notebooks to accessories. "Lunch pails and backpacks are playing a much larger role as hot features than previous seasons," said Vic Anthony, nonfood buyer at Abco Foods, Phoenix. "At 10% to 15% reduced margins, these items will help create an attractive target area in place of paper products as in the past." Paper prices have ...

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