HOLLYWOOD -- Paramount Home Video here will mount a highly focused marketing campaign on behalf of "Forrest Gump," putting heavy emphasis on national network television advertising. The campaign, which will not include any cross-promotional partners, will generate over 2.5 billion impressions, said Jack Kanne, Paramount Home Video's executive vice president of sales and marketing. "Forrest Gump" will be released direct to the sell-through market on April 27 with a suggested retail price of ...
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