NEW YORK -- As federally mandated organic standards take effect later this month, conventional retailers would be wise to target parents in the grocery aisle, according to Katherine DiMatteo, executive director of the Organic Trade Association, Greenfield, Mass. Speaking at a recent event held at the Children's Museum of Manhattan here, DiMatteo put forth a "call to action," encouraging families to consider the long-term health of future generations and the world they will inhabit. ...

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