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PARMALAT ADDS HALF AND HALF, MILK SHAKES TO PRODUCT LINE

MOONACHIE, N.J. -- Parmalat USA here has added half and half and milk shakes to its line of aseptic packaged shelf-stable milk products.uggested retail. The half and half is also available in multi packages of 12 quarts and 27 half-pints.Parmalat has also introduced Shake A Shake -- a shelf-stable milk shake in chocolate, strawberry and orange-vanilla flavors. It is sold in packages of three 6-ounce

MOONACHIE, N.J. -- Parmalat USA here has added half and half and milk shakes to its line of aseptic packaged shelf-stable milk products.

uggested retail. The half and half is also available in multi packages of 12 quarts and 27 half-pints.

Parmalat has also introduced Shake A Shake -- a shelf-stable milk shake in chocolate, strawberry and orange-vanilla flavors. It is sold in packages of three 6-ounce boxes that have a $1.29 suggested retail.

Parmalat suggests its products be merchandised through its own point-of-sale displays, at check-out counters and cross-merchandised with products like baked goods, cereals and cookies.