CARTERET, N.J. -- Pathmark here began a new everyday-low-price initiative by cutting prices on 6,000 health and beauty care items late last month. The program is a response to customer feedback and is an effort to keep pace with a competitive market, said Rich Savner, spokesman. The new strategy recognizes that HBC categories are very aggressively merchandised both in the supermarket industry and by other competitors, he said. "We got enough customer feedback to be able to say that this is ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.