CARTERET, N.J. -- For the first six months of this year, Pathmark here increased spending on radio advertisements in the Tri-State area by 974.2% compared to the first half of 2000, according to the New York Radio Market X-Ray's Top Retail Radio Advertisers index. Rich Savner, spokesman for Pathmark, confirmed to SN that the retailer has "significantly increased our role in using radio as an advertising medium. "We found it to be an efficient form of getting messages out to customers at ...
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