WOODBRIDGE, N.J. -- Pathmark Stores finally has entered the arena of premium private label. The chain is introducing a 15-item, distinctively packaged Pathmark Preferred line throughout its stores in the New York metropolitan area this week in a bid to attract new customers and broaden its marketing appeal. "This is an attempt to reach into the upscale market, and become competitive in an area of product selection that we have not really addressed until now," said Stan Sorkin, vice ...
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