MONTVALE, N.J. -- Pathmark Stores and King Kullen are aggressively fighting back at compare-and-save promotions that A&P here and its Central Islip, N.Y.-based Waldbaum's division are running. "Attention Food Shoppers! It's About Time Stores Like A&P and Waldbaum's Stopped Insulting Your Intelligence With So-Called Comparison Ads," the heading of a full-page ad by Pathmark, Woodbridge, N.J., read. As reported, A&P's new campaign, featured in the chain's circulars and promoted ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.