CARTERET, N.J. -- Next month Pathmark Stores here plans to launch a multi-store pilot of a new electronic offer management system capable of applying multiple electronic promotions to a single item at the checkout. Pathmark also expects the system, called Retail Media Management, from POSnet, Rolling Meadows, Ill., to help deter Internet coupon fraud, said Trish Cucinelli, the chain's loyalty marketing manager. Pathmark is the first user of the system. In an interview last week with SN, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.