ORLANDO, Fla. -- Supermarkets have to abandon their desire for "instant gratification" when it comes to fresh meals programs, and give those programs time to produce results, said a panel of experts probing the meal solutions challenge during the annual conference of the Refrigerated Foods Association here. The panelists said that in addition to accepting a sufficient break-in time for fresh meals programs to reach viability, the industry should also consider: Cultivating commitment at the ...
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