TERRA BELLA, Calif. (FNS) -- Produce merchandisers are expanding their horizons and using their refrigerated space to offer fast-turning orange juice, and Pavich Family Farms has begun full production and national distribution of its new organic orange juice. It's still too early to report on sales, but retailers contacted by SN were optimistic about the product's placement in the produce department its contribution to organic foods programs. "It is an excellent-quality product," said Ruth ...

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