PAW PAW, Mich. -- Having built an in-store database that contains 100 days' history of individual shopper purchases, Paw Paw Shopping Center here is now working to link that information to its new World Wide Web page to support highly specific targeted marketing over the Internet.
The "customer category management" project, an outgrowth of Paw Paw's electronic frequent-shopper program, is moving forward in stages, said Marvin Imus, owner of the single-store operation. By March, the retailer ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.