ANDERSON, Ind. -- In what could have been dubbed "The Attack of the Killer Tomato Displays," Pay Less Supermarkets here made a killing promoting a locally produced brand of tomato products. The eight-unit independent teamed up with Red Gold, Elwood, Ind., for a massive four-week promotion on Red Gold canned tomato products, ketchup, seafood sauce, tomato juice and salsa through which Pay Less moved 9,000 cases of products. "The first week our sales were probably nine times what normal ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.