Officials at the Produce for Better Health Foundation are gearing up for what they believe will be a record-breaking National 5 a Day week, due in large part to its newest ad campaign featuring "Produce Man." Developed by a Los Angeles ad agency, the campaign has drawn more than $3 million worth of television time since its inception almost seven months ago. Produce Man is an animated character whose body consists of various fruits and vegetables, including bananas for ribs, melon-like ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.