WILMINGTON, Del. -- The Produce for Better Health Foundation has launched a new Web site design at www.5aday.com, as well as introduced 5 A Day The Color Way, a new PBH marketing campaign. At the heart of 5 A Day The Color Way is the concept of using colors as the vehicle for consumers to select the wide variety of fruits and vegetables that will give them the benefits of a unique and varied complement of phytochemicals and nutrients. The updated Web site reflects this new marketing era and ...

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