GORDONSVILLE, Va. — Store-brand infant formula company PBM Products here has filed a formal response to a lawsuit filed by Mead Johnson & Co., maker of Enfamil LIPIL Infant Formula. The lawsuit alleges trade dress infringement, false designation of origin and unfair competition related to the PBM introduction of Sam's Club's store-brand Member's Mark Infant Formula, which is a less expensive alternative to the Mead Johnson brand, Enfamil LIPIL, according to PBM. The suit alleges, ...
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