OAK BROOK, Ill. (FNS) -- Ahold's controlling stake in Peapod will give the on-line grocer not only volume discounts in its purchasing power, but the basis to develop more powerful individual shopping data, said Thomas L. Parkinson, Peapod's senior vice president and chief technology officer. Data will be key as Peapod and Ahold expand through the East Coast, said Parkinson, who founded the firm with his brother, Andrew, in 1989. In remarks at a dinner meeting of the Merchandising Executives ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.