SACRAMENTO, Calif. -- The California Pear Advisory Board is trying to lure retailers into season-long commitments to its 1997 promotion program of Bartlett pears with several incentives, including custom ads for retailers to run in local newspapers. The commodity board, based here, said that for the 1997 Labor Day weekend, it will pay for run-of-press ads in food sections of major newspapers across the country for retailers who commit to California pears for the season, which runs from July ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.