National brands are leaving their mark on the pegged candy segment, retailers told SN.
, several co-branded products have made their debut, retailers said.
Kent Bolander, candy merchandiser at Thrifty Foods, Burlington, Wash., said Brach's has developed a line of jelly beans with Smuckers, a chocolate-covered raisin product with Sunmaid, a chocolate-covered peanut in conjunction with Planters and a chocolate-covered almond tied to Blue Diamond almonds.
In addition, leading candy manufacturers are moving into the pegged market with hanging versions of existing products and several recent introductions.