Building promotional events from scratch can tax the minds of even the most creative marketers, but supermarket retailers already have a head start when it comes to developing consumer events. Promotional calendars provide a no-hassle way to generate a year's worth of ideas that create excitement, boost sales and have a lasting impact. "Our philosophy is to provide simple solutions for a healthy life," said Janine Faber, healthy living adviser and registered dietitian for Meijer, Grand ...

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