Skip navigation

PENN TRAFFIC NAMES PRESIDENT/CEO

SYRACUSE, N.Y. -- Penn Traffic Co. here said last week it has named Joseph Fisher -- "a sales-building veteran," the company said -- as president and chief executive officer, effective next Monday.enn Traffic's interim president after Phillip E. Hawkins resigned as president and CEO in August. Hawkins is now president and chief operating officer of Smart & Final, Vernon, Calif.Fisher has headed Big

SYRACUSE, N.Y. -- Penn Traffic Co. here said last week it has named Joseph Fisher -- "a sales-building veteran," the company said -- as president and chief executive officer, effective next Monday.

enn Traffic's interim president after Phillip E. Hawkins resigned as president and CEO in August. Hawkins is now president and chief operating officer of Smart & Final, Vernon, Calif.

Fisher has headed Big V since 1995, having joined the company in 1992 to oversee marketing and operations. He was previously senior vice president of supermarkets for Purity Supreme, North Billerica, Mass.

"Joe Fisher has demonstrated the ability to consistently increase sales in a traditional supermarket setting, which is exactly what Penn Traffic needs to do at this time," Gary D. Hirsch, chairman, said last week.