SYRACUSE, N.Y. -- Penn Traffic Co. here said reductions in its cost structure and promotional efforts to rebuild its sales base are showing signs of reversing two years of negative trends. "We believe we now have an appropriate pricing structure to improve sales trends," Phillip E. Hawkins, president and chief executive officer, said in disclosing the chain's results for the third quarter ended Nov. 1. "Where necessary, we are making further investments to meet the reaction of our ...

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