NORWALK, Conn. -- Pepperidge Farm here is rolling out two leading-edge category-management programs developed in-house. They are designed to support retailer efforts to widen the cookie/cracker, fresh bread and rolls, crouton and stuffing mix categories. Pepperidge Farm, the premium biscuit and bakery division of The Campbell Soup Co., Camden, N.J., aims to use the programs to build total category sales as well as to strengthen its own position in those key retail categories. Its products ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.