SOMERS, N.Y. -- For fans of in-store marketing, the statistics are awesome: 19 million 16-ounce bottles packed by hand into 6.3 million specially priced three-packs, 14.5 million "wet" samples distributed free over a total of 32,000 store-sampling days and no media advertising. Pepsi-Cola Co. here is staying strictly in-store for its current consumer-sampling promotion, which links its three alternative beverage lines: Lipton Original iced tea, Ocean Spray lemonade and All Sport Body ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.