SOMERS, N.Y. -- Pepsi-Cola Co. is expecting big things from its point-of-purchase displays this year. The soft-drink marketer here expects to build sales this year by using a proven winner of memorable television commercials, coupled with massive displays that will be rolled out to several thousand supermarkets. Pepsi's 1996 advertising schedule will kick off during this month's Super Bowl and the commercials will run throughout the year. The campaign will be supported by point-of-purchase ...
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