In-store sampling is certainly an important promotional tool, but the high costs associated with it can force consumer packaged goods manufacturers to use it sparingly or, in some situations, not at all. In these cases, co-op promotions can make all the difference. Rather than focusing on one product, co-op promotions involve two or more items. All manufacturers involved in the event typically share the cost. Co-op sampling was one of the reasons Dr Pepper/Seven Up partnered with the H.J. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.