In-store sampling is certainly an important promotional tool, but the high costs associated with it can force consumer packaged goods manufacturers to use it sparingly or, in some situations, not at all. In these cases, co-op promotions can make all the difference. Rather than focusing on one product, co-op promotions involve two or more items. All manufacturers involved in the event typically share the cost. Co-op sampling was one of the reasons Dr Pepper/Seven Up partnered with the H.J. ...

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