Retailers are finding that their fresh departments provide fertile ground for growing an upscale image -- and sales -- with private-label products. While private label in perishables may have begun with white milk sold at a loss-leader price, private-label products are now a growing category in all the fresh departments, and the key is quality, retailers told SN. Therefore, the products are grown or made, and sometimes packaged, to the retailer's specifications. Shaw's Supermarkets, West ...

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