OMAHA, Neb. -- Top cat litter brands were the largest percentage gainers in ad counts as supermarkets stepped up print advertising across the entire pet care category during the third quarter of 1993. Of the 15 most heavily advertised brands, four kitty litter brands enjoyed especially strong increases. Tidy Cat, the fifth most advertised brand, was up 119%. Scoop Away, No. 6 on the list, jumped 55%, while Jonny Cat and Tidy Scoop, ranked 13 and 14, respectively, posted 175% and 171% jumps. ...
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