GRAND RAPIDS, Mich. -- Meijer Inc. here used a touch of Hollywood glamour in a pet star search contest that generated increased traffic in its pet aisles. The winners will be appearing in pictures -- at least in Meijer ads for pet products -- after the first of the year. Meijer, which operates 99 combination supercenters in the Midwest, teamed with two of its vendors -- Thompson's Pet Pasta Products, Kansas City, Kan., and Scoop Away cat litter from A&M Pet, Parsippany, N.J., a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.