After years of losing pet food market share to mass and specialty stores, supermarkets have realized the way to woo pet owners is to be warm and fuzzy themselves. To that end, retailers are grooming their pet aisles into destination centers. Minneapolis-based Supervalu has organized the category into what Craig Espelien, general director of store brands and strategic sourcing, called a "celebration department for pets." It's a centralized pet care center with point-of-purchase aids to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.