A free sample is the first step toward changing a consumer's brand preference because it lets the consumer try and test a product without a purchase requirement. The packaging for that sample plays a key role in what choice the consumer makes. After all, packaging is the spokesman for the brand. It helps a company communicate a brand's uniqueness and importance. At a time when retail shelves are flooded with thousands of new products and about 70% of purchasing decisions are made in-store, ...

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