MEMPHIS, Tenn. -- A top executive from Procter & Gamble Co. said logistics is the key to strengthening consumer loyalty to brands and to supermarkets. Durk Jager, executive vice president of U.S. business for the Cincinnati-based company, called for improving productivity and eliminating inefficient business practices that deal with the movement of products through the supply chain. "Many of our current business practices actually chip away or erode our brands' value," he said. "It's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.