CINCINNATI -- Procter & Gamble Co. here will lower the price of its diaper brands. t, P&G's public affairs manager, told SN. Stewart said the reduction in the Luvs price would restore the brand to a midtier price position -- which was the initial reasoning behind the company's last Luvs price reduction, in May 1993. Since then, however, jockeying for market share among competitors in the diaper category had edged Luvs toward the higher end of the pricing spectrum.

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