PHILADELPHIA -- Heightened competition and heavy promotions are helping retailers here put a positive spin on laundry detergent sales. Compared to 49 other metropolitan areas, the Philadelphia market achieved the greatest fair share index for the 52 weeks ended June 15, 1996, measuring 130. This figure indicates that detergent sales here are 30% higher than what one would normally expect (Index = 100), given the size of the category in the country and the size of the supermarket sales in ...

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