Prepaid phone card suppliers seem to agree on little, except that sales of the cards in supermarkets will continue to grow rapidly this year. "Phone-card sales in supermarkets are going through the roof," said Don Jordan, national manager at Vocall, Mountainside, N.J., one of several suppliers polled at a recent trade show. But the suppliers differed on the benefits of point-of-sale activation, as well as on customizing cards for retailers. "There are a number of retailers that are very ...
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